Short andlong term effects of customer experience; Can we make people happy?

My blog will this week touch up on the VW crisis and how i think this will affect customer
experience.During the summer i was looking into changing car. I was at the time driving a VW Golf and
was quite happy with it. As i changed work i needed a new car. I could think
about several models from different manufacturers and ended making appointments
in order to test them before making the purchase.

After testing out a number of cars i ended up buying a Audi. Why first of all they
gave a very good first impression and most of all i felt that they had done
more than necessary to give me a good deal.

So how did the VW scandal with manipulating with the co2 effect me and my positive feeling
of the purchase?

Well i would like to say that it has given me a negative feeling for the car, but it
has not. Why? Do i like people whom cheat or whom is not taking responsible for
the environment, no absolute not! On the contrary i think that the ones
responsible should take their punishment and also pay back their big bonuses!
The simple answer is that my positive emotions from the purchase and how i view
the brand when it comes to driving experiences and safety is still intact. What
could then make me change my mind and my emotions in the long term? I guess
that should there be any mechanical problem driving the car or other direct
effects concerning me directly could change my mind...  

So ending up this weeks blog; have the purchase made me happy?

In the short term it has:-) It's new and the the car still smells new! I really
like driving it, i enjoy every second in the car! Will it make me happy in the long term when it gets older and doesn't
smell new? Probably not listening to customer wellbeeing by Lars E Olsson on the course homepage , i guess i would have been better of  buying an experience instead!

Perception of quality, performance compared to standard. In my work I try to challenge my
customers or potential customer's current choice of purchase. Last week we made
a trial run with our material challenging a product that the customer has been
using for over 10 years. Our potential customers have experience problems with
the material they use today, and have been using for several years.

I understood that the market reputation the customer had of our company was that our product is viewed as one of the best and strongest you can get on the market, but the price is also higher compared to others. Even if they struggled changing set ups in the machine they were
really motivated to make a switch.

How I view last week's customer visit is that the customer was fairly sure about the
quality of our product before hand, and during the trial run they were able to experience
the product and could decide if they were satisfied or not.

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