Reflect upon two sides of satisfaction.
Perception of quality, performance compared to standard. In my work I try to challenge my
customers or potential customer's current choice of purchase. Last week we made
a trial run with our material challenging a product that the customer has been
using for over 10 years. Our potential customers have experience problems with
the material they use today, and have been using for several years.
I understood that the market reputation the customer had of our company was that our product is viewed as one of the best and strongest you can get on the market, but the price is also higher compared to others. Even if they struggled changing set ups in the machine they were
really motivated to make a switch.
How I view last week's customer visit is that the customer was fairly sure about the
quality of our product before hand, and during the trial run they were able to experience
the product and could decide if they were satisfied or not.